Hoyer, Wayne D <br/><br/>
Consumer behavior : a marketer's tool 
Wayne D. Hoyer, Deborah J. McInnis 
 - Australia  Cengage Learning  2010 
 - 634 p. ; 25 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788131512838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>Dewey Class. No.: </label>658.834 HOY