Smith, Brian D <br/><br/>
Making marketing happen : how great companies make strategic marketing planning work for them 
Brian D. Smith 
 - London ; New York  Butterworth - Heinemann  2005 
 - xiii, 377 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9780750662482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 SMI