TY  - BOOK
AU  - Allen, Debbie
TI  - Confessions of shameless self promoters : great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success
SN  - 9780071462020
SN  - 200627206
U1  - 658.85 ALL 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill
KW  - Communication in marketing
KW  - Mass media
KW  - Publicity
KW  - Sales promotion
ER  -