Anholt, Simon

Competitive identity : the new brand management for nations, cities and regions Simon Anholt - Basingstoke, Hampshire ; New York Palgrave Macmillan 2007 - xiii, 134 p. : ill. ; 24 cm.(cloth)

Includes bibliographical references (p. 129) and index

9780230500280

2006050177


Competition, International
International relations
Place marketing
Product management

910.688 ANH