Pollach, Irene

Communicating corporate ethics on the world wide Web : a discourse analysis of selected company web sites Irene Pollach - Frankfurt am Main ; New York Peter Lang c2003 - 235 p. : ill. ; 21 cm

Originally presented as the author's thesis (doctoral)--Wirtschaftsuniversität Wien. Includes bibliographical references (p. 219-235)

0820464171 (US)

2003275700


Business enterprises - Computer network resources - Case studies
Business ethics
Corporate image - Computer network resources
Web sites - Design

174.402854678 POL