Communicating corporate ethics on the world wide Web : a discourse analysis of selected company web sites
Irene Pollach
- Frankfurt am Main ; New York Peter Lang c2003
- 235 p. : ill. ; 21 cm
Originally presented as the author's thesis (doctoral)--Wirtschaftsuniversität Wien. Includes bibliographical references (p. 219-235)
0820464171 (US)
2003275700
Business enterprises - Computer network resources - Case studies Business ethics Corporate image - Computer network resources Web sites - Design