Bird, Drayton <br/><br/>
Commonsense direct & digital marketing 
Drayton Bird 
 - 5th ed 
 - London  Kogan Page  2008 
 - viii, 434 p. : ill. ; 25 cm 
<br/><br/><label>ISBN: </label>9788175543720 
<br/><br/><label>ISSN: </label>2007011100 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.872 BIR