TY  - BOOK
AU  - Johnston, Keith M
TI  - Coming soon : film trailers and the selling of Hollywood technology
SN  - 9780786444328
SN  - 200902131
U1  - 384.83 JOH 
PY  - 2009///
CY  - Jefferson, N.C
PB  - McFarland & Company
KW  - Advertising - Motion pictures
KW  - Film trailers
N1  - Includes bibliographical references and index
ER  -