Johnston, Keith M <br/><br/>
Coming soon : film trailers and the selling of Hollywood technology 
Keith M. Johnston 
 - Jefferson, N.C  McFarland & Company  c2009 
 - ix, 218 p. : ill. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780786444328 
<br/><br/><label>ISSN: </label>2009021312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Motion pictures<br/>Film trailers
<br/><br/><label>Dewey Class. No.: </label>384.83 JOH