TY  - BOOK
AU  - Jain, J. N
AU  - Singh, P. P
TI  - Modern marketing management : principles and techniques
SN  - 9788189420259
U1  - 658.8 JAI 
PY  - 2007///
CY  - New delhi
PB  - Regal Publications
KW  - Marketing
N1  - Includes Index
ER  -