TY  - BOOK
AU  - Donnelly, Ray
AU  - Harrison, Graham
AU  - Megicks, Phil
ED  - Chartered Institute of Marketing
TI  - CIM coursebook : the marketing planning process
SN  - 9781856177160
U1  - 658.8 DON 
PY  - 2009///
CY  - Oxford ; Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Marketing - Management
KW  - Marketing - Planning
N1  - Includes index
ER  -