TY  - BOOK
AU  - McKee, Frank
ED  - Chartered Institute of Marketing
TI  - CIM coursebook : project management in marketing
SN  - 9781856177153
U1  - 658.80068404 MCK 
PY  - 2009///
CY  - Amsterdam ; Boston
PB  - Elsevier / Butterworth-Heinemann
KW  - Marketing - Examinations - Study guides
KW  - Marketing - Management
KW  - Project management
N1  - Includes bibliographical references and index
ER  -