TY  - BOOK
AU  - Ranchhod, Ashok
AU  - Marandi, Ebi
TI  - CIM course book strategic marketing in practice
SN  - 9780750680127
U1  - 658.8 RAN 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes index
ER  -