Ranchhod, Ashok <br/><br/>
CIM course book strategic marketing in practice 
Ashok Ranchhod, Ebi Marandi 
 - Amsterdam  Elsevier  2006 
 - ix, 351 p. : ill. ; 28 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750680127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 RAN