TY  - BOOK
AU  - Bosshart, David
TI  - Cheap : the real cost of the global trend for bargains, discounts & consumer choice
SN  - 9788175545885
U1  - 339.47 BOS 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page India Limited
KW  - Customer behaviour
KW  - Customer Care
KW  - Econmics
KW  - Marketing
ER  -