Kerner, Noah <br/><br/>
Chasing cool : standing out in today's cluttered marketplace 
Noah Kerner and Gene Pressman with Andrew Essex 
 - 1st Atria Books hardcover ed 
 - New York  Atria Books  2007 
 - xvi, 248 p. : ill. ; 22 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780743497091 
<br/><br/><label>ISSN: </label>2006052658 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KER