Fortenberry, John L <br/><br/>
Cases in health care marketing 
John L. Fortenberry, Jr 
 - Sudbury, MA  Jones and Bartlett Publishers  c2011 
 - xii, 239 p. ; 23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780763764487 
<br/><br/><label>ISSN: </label>2009039384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Health Services Needs and Demand - economics - United States - Case Reports<br/>Marketing of Health Services - United States - Case Reports<br/>Medical care - Needs assessment - United States - Case studies<br/>Medical care - United States - Marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>362.10688 FOR