TY  - BOOK
AU  - Koch, Ed
AU  - Heady, Christy
TI  - Buzz : how to create it and win with it
SN  - 9780814474624
SN  - 200700971
U1  - 658.409 KOC 
PY  - 2007///
CY  - New York
PB  - American Management Association
KW  - Interpersonal communication
KW  - Persuasion (Psychology)
KW  - Success
KW  - Success in business
N1  - Includes index
ER  -