Koch, Ed <br/><br/>
Buzz : how to create it and win with it 
Edward I. Koch and Christy Heady 
 - New York  American Management Association  2007 
 - 164 p. : facsims. ; 24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780814474624 
<br/><br/><label>ISSN: </label>2007009714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interpersonal communication<br/>Persuasion (Psychology)<br/>Success<br/>Success in business
<br/><br/><label>Dewey Class. No.: </label>658.409 KOC