TY  - BOOK
AU  - Mathur, U. C
TI  - Business to business marketing
SN  - 9788122421460
U1  - 658.8 MAT 
PY  - 2008///
CY  - New Delhi
PB  - New Age International
KW  - Business & Economics - Marketing - Industrial
KW  - Industrial marketing
N1  - Includes index
ER  -