Mathur, U. C <br/><br/>
Business to business marketing 
U. C. Mathur 
 - New Delhi  New Age International  2008 
 - xiv, 589 p. : ill. ; 25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9788122421460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics - Marketing - Industrial<br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAT