TY  - BOOK
AU  - Gupta, Vipin
AU  - Gollakota, Kamala
AU  - Srinivasan, R
TI  - Business policy and strategic management : concepts & applications
SN  - 9788120332447
U1  - 658.4013 GUP 
PY  - 2007///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - Business policy
KW  - Strategic management
N1  - Includes bibliographical references and index
ER  -