TY  - BOOK
AU  - Bridgeland, David Murray
AU  - Zahavi, Ron
TI  - Business modeling : a practical guide to realizing business value
SN  - 9780123741516
SN  - 200927824
U1  - 658.40352 BRI 
PY  - 2009///
CY  - Amsterdam ; Boston
PB  - Morgan Kaufmann/Elsevier
KW  - Management - Simulation methods
N1  - Includes bibliographical references (p. 377-378) and index
ER  -