Iacobucci, Dawn <br/><br/>
MM : an innovative approach to teaching & learning marketing management 
Dawn Iacobucci 
 - Mason, OH  South-Western Cengage Learning  2009 
 - xiv, 237 p. : ill. ; 27 cm 
<br/><br/><label>ISBN: </label>9780324784435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 IAC