TY  - BOOK
TI  - Business : consumer behavior
SN  - 9780256501193
U1  - 658.8342 MCG 
PY  - 2005///
CY  - Boston, MA
PB  - McGraw-Hill/Irwin
KW  - Business
N1  - Includes Consumer behavior : building marketing strategy. - 9th ed. / Hawkins-Best-Coney
ER  -