TY  - BOOK
AU  - Aaker, David A
TI  - Building strong brands
SN  - 9781849830409
SN  - 95009238
U1  - 658.827 AAK 
PY  - 1996///
CY  - New York
PB  - Pocket Books
KW  - Brand name products - Management
KW  - Brand name products - Valuation - Management
KW  - Intangible property - Valuation - Management
N1  - Includes bibliographical references (p. ) and index
ER  -