TY  - BOOK
AU  - Simon, Françoise
AU  - Kotler, Philip
TI  - Building global biobrands : taking biotechnology to market
SN  - 9781439172902
SN  - 200304081
U1  - 660.60688 SIM 
PY  - 2003///
CY  - New York
PB  - Free Press
KW  - Biotechnology - Marketing
KW  - Biotechnology Industries
KW  - Pharmaceutical biotechnology industry
N1  - Includes bibliographical references (p. 293-310) and index
ER  -