TY  - BOOK
AU  - Berson, Alex
AU  - Smith, Stephen
AU  - Thearling, Kurt
TI  - Building data mining applications for CRM
SN  - 9780070402737
SN  - 99039159
U1  - 658.4038 BER 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill
KW  - Data mining
KW  - Decision support systems
N1  - Includes bibliographical references (p. [495]-499) and index
ER  -