O'Leary, Steve <br/><br/>
Building buzz to beat the big boys : word-of-mouth marketing for small businesses 
Steve O'Leary and Kim Sheehan 
 - Westport, Conn  Praeger Publishers  2008 
 - xvi, 178 p. : ill. ; 25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780313345982 
<br/><br/><label>ISSN: </label>2007041080 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business marketing<br/>Word-of-mouth advertising
<br/><br/><label>Dewey Class. No.: </label>658.872 OLE