TY  - BOOK
AU  - Beverland, Michael
TI  - Building brand authenticity : 7 habits of iconic brands
SN  - 9780230580312
SN  - 200904702
U1  - 658.827 BEV 
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 191-201) and indexes
ER  -