Beverland, Michael <br/><br/>
Building brand authenticity : 7 habits of iconic brands 
Michael Beverland 
 - New York  Palgrave Macmillan  2009 
 - xiv, 219 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. 191-201) and indexes 
<br/><br/><label>ISBN: </label>9780230580312 
<br/><br/><label>ISSN: </label>2009047024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 BEV