TY  - BOOK
AU  - Orlik, Peter B
TI  - Broadcast/broadband copywriting
SN  - 9780205674527
SN  - 200902178
U1  - 808.066791 ORL 
PY  - 2010///
CY  - Boston, MA
PB  - Allyn & Bacon
KW  - Broadcast advertising
KW  - Broadcasting - Authorship
N1  - Includes bibliographical references (p. 477-488) and index
ER  -