Orlik, Peter B <br/><br/>
Broadcast/broadband copywriting 
Peter B. Orlik 
 - 8th ed 
 - Boston, MA  Allyn & Bacon  2010 
 - xii, 492 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. 477-488) and index 
<br/><br/><label>ISBN: </label>9780205674527 
<br/><br/><label>ISSN: </label>2009021789 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcast advertising<br/>Broadcasting - Authorship
<br/><br/><label>Dewey Class. No.: </label>808.066791 ORL