Vandermerwe, Sandra <br/><br/>
Breaking through : implementing customer focus in enterprises 
Sandra Vandermerwe 
 - New York  Palgrave Macmillan  2004 
 - xi, 209 p. : ill. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 191-198) and index 
<br/><br/><label>ISBN: </label>9781403935038 
<br/><br/><label>ISSN: </label>2004042105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction<br/>Customer relations<br/>Organizational change<br/>Organizational effectiveness
<br/><br/><label>Dewey Class. No.: </label>658.812 VAN