TY  - BOOK
AU  - Krishnan, Omkumar
AU  - Nafees, Lubna
TI  - Brands rising : ...as products fall
SN  - 9780230636774
U1  - 658.827 NAF 
PY  - 2008///
CY  - New York
PB  - Macmillan
KW  - Brand name products
N1  - Includes bibliographical references
ER  -