Brands rising : ...as products fall 
editors Lubna nafees, Omkumar Krishnan 
 - New York  Macmillan  2008 
 - xiv, 268 p. : ill. ; 25 cm 
<br/><br/> Includes bibliographical references 
<br/><br/><label>ISBN: </label>9780230636774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 NAF