TY  - BOOK
AU  - Hammond, James
TI  - Branding your business : promoting your business, attracting customers and standing out in the market place
SN  - 9780749454692
SN  - 200704742
U1  - 658.827 HAM 
PY  - 2008///
CY  - London
PB  - Kogan Page Limited
KW  - Brand name products - Psychological aspects
KW  - Branding (Marketing) - Management
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Senses and sensation
N1  - Includes bibliographical references (p. [247]-249) and index
ER  -