TY  - BOOK
AU  - Baskin, Jonathan Salem
TI  - Branding only works on cattle : the new way to get known (and drive your competitors crazy)
SN  - 9780470742570
SN  - 200703439
U1  - 658.827 BAS 
PY  - 2009///
CY  - Hoboken, NJ
PB  - John Wiley and Sons, Wiley
KW  - Branding (Marketing)
KW  - Business enterprises - Computer network resources
KW  - Consumer behavior
KW  - Information behavior
KW  - Internet searching
N1  - Includes bibliographical references (p. 243-252) and index
ER  -