Baskin, Jonathan Salem <br/><br/>
Branding only works on cattle : the new way to get known (and drive your competitors crazy) 
Jonathan Salem Baskin 
 - 1st ed 
 - Hoboken, NJ  John Wiley and Sons, Wiley  2009 
 - viii, 261 p. ; 24 cm 
<br/><br/> Includes bibliographical references (p. 243-252) and index 
<br/><br/><label>ISBN: </label>9780470742570 
<br/><br/><label>ISSN: </label>2007034391 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Business enterprises - Computer network resources<br/>Consumer behavior<br/>Information behavior<br/>Internet searching
<br/><br/><label>Dewey Class. No.: </label>658.827 BAS