TY  - BOOK
AU  - Gerstman, Richard
AU  - Meyers, Herbert M
TI  - Branding @ the digital age
SN  - 9780333947692
SN  - 200103655
U1  - 658.827 MEY 
PY  - 2001///
CY  - New York
PB  - Palgrave
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -