Branding @ the digital age 
edited by Herbert M. Meyers and Richard Gerstman 
 - New York  Palgrave  2001 
 - xii, p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780333947692 
<br/><br/><label>ISSN: </label>2001036552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 MEY