TY  - BOOK
AU  - Vaid, Helen
TI  - Branding : brand strategy, design, and implementation of corporate and product identity
SN  - 9780823058624
SN  - 200310049
U1  - 658.827 VAI 
PY  - 2003///
CY  - New York
PB  - Watson-Guptill
KW  - Brand name products - Management
KW  - Branding (Marketing)
N1  - Includes index
ER  -