Vaid, Helen <br/><br/>
Branding : brand strategy, design, and implementation of corporate and product identity 
Helen Vaid 
 - 1st ed 
 - New York  Watson-Guptill  2003 
 - 192 p. : col. ill. ; 24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780823058624 
<br/><br/><label>ISSN: </label>2003100493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 VAI