Taylor, David <br/><br/>
Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout 
by David Taylor 
 - Reprint 
 - Hoboken, NJ  J. Wiley  2005 
 - xiii, 162 p. ; ill. : 24 cm. 
<br/><br/> Includes bibliographical references (p. [151]-153) and index 
<br/><br/><label>ISBN: </label>9780470862117 
<br/><br/><label>ISSN: </label>2003025486 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management<br/>Brand name products - Valuation - Management<br/>Branding (Marketing)<br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 TAY