TY  - BOOK
AU  - Haig, Matt
TI  - Brand royalty : how the world’s top 100 brands thrive & survive
SN  - 9780749444396
U1  - 658.827 HAI 
PY  - 2004///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Marketing
N1  - Includes index
ER  -