Haig, Matt <br/><br/>
Brand royalty : how the world’s top 100 brands thrive & survive 
Matt Haig 
 - London ; Sterling, VA  Kogan Page  2004 
 - vi, 314 p. : ill. ; 23 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780749444396 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827 HAI