TY  - BOOK
AU  - Baskin, Merry
AU  - Earls, Mark
TI  - Brand new brand thinking : brought to life by 11 experts who do
SN  - 9780749436780
SN  - 200326868
U1  - 658.827 BAS 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Advertising - Brand name products
KW  - Brand name products
N1  - Includes bibliographical references (p. 204-205) and index
ER  -