Brand new brand thinking : brought to life by 11 experts who do 
edited by Merry Baskin and Mark Earls 
 - London  Kogan Page  2002 
 - x, 212 p. : ill. ; 24 cm. 
<br/><br/> Includes bibliographical references (p. 204-205) and index 
<br/><br/><label>ISBN: </label>9780749436780 
<br/><br/><label>ISSN: </label>2003268680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 BAS