TY  - BOOK
AU  - Blake-Coleman, B. C. (Barrie Charles), 1947-
TI  - Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products
SN  - 9788189975203
U1  - 658.827 COL 
PY  - 2007///
CY  - Chennai
PB  - Westland Books ; published under arrangement with Management Books
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -