Aaker, David A <br/><br/>
Brand leadership 
David A. Aaker, Erich Joachimsthaler 
 - London  Pocket  2009 
 - xii, 351 p. : ill. ; 20 cm. 
<br/><br/><label>ISBN: </label>9781847398352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products -- Management
<br/><br/><label>Dewey Class. No.: </label>658.5 AAK