LePla, F. Joseph <br/><br/>
Brand driven : the route to integrated branding through great leadership 
F. Joseph LePla, Susan V. Davis & Lynn M. Parker ; with contributors Cheryl Stumbo ... [et al.] 
 - London  Kogan Page  2003 
 - xvi, 334 p. : ill. ; 25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749437978 
<br/><br/><label>ISSN: </label>2003001624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Leadership
<br/><br/><label>Dewey Class. No.: </label>658.827 LEP